App & web experience
Booking a bus or train in North America meant checking a dozen carrier sites that had never been designed to talk to each other. Wanderu put them in one search. I joined in 2013 as the founding designer. The platform has since served more than 40 million travelers.
After releasing the first version, search was unified, but booking was not. When a trip included multiple carriers, users had to complete separate checkout processes for each carrier, creating unnecessary friction, increasing effort, and introducing more opportunities for error.
Unifying the booking experience reduced cart abandonment, improved customer sentiment, lowered error rates, and drove a measurable impact on revenue.
A key challenge
“Any app that can help you get away as quickly as Wanderu is worth the space it takes up on your screen”
“Wanderu helps travelers find the best ticket prices, at the most convenient times.”
“Finding and booking cheap tickets for buses and trains, made super simple.”
The website
Wanderu's front door and its largest user acquisition and sales channel. A full e-commerce experience covering search, booking, and a “My Account” for tracking trips and earning rewards. The site was one of the key contributors to the company reaching profitability in 2017.
