Ani Avanian
Ani Avanian

I bring clarity, craft & calm to complex products at scale.

I work at the intersection of emerging technology, systems, and craft.

For the past eight years I have led multidisciplinary design teams at Meta, across the developer platform, immersive experiences, and next-generation creator tools. My work brings clarity to complex systems, aligning design, engineering, and art into products that scale.

With over two decades of experience, I have built and guided teams through ambiguity, from exploration to execution. I set direction at the org level and keep the bar high by staying close to the craft.

Recent: Product Design Leadership at Meta
Former: VP of Design at Wanderu & Design Director at EF

Recent scope & impact

Experience leading a 40+ person design org spanning product designers, prototypers, and artists within a 500+ person platform organization

Rebuilt Meta's developer platform experience through the FTC consent order era, helping the company pass every assessment and avoid a potential $5B fine

Cut App Review cycle time 90%, from a 36-day median to under 4

Shipped flagship Horizon MR/VR experiences that exceeded MAU targets by 20%, and defined the AI interaction model for prompt-based world creation

Steered the org through five major reorgs without missing delivery

Principles

“Ani closes critical gaps, aligns teams through creative operational excellence, and leads with the kind of clarity and resilience that elevates everyone around her.”

— Jason Rubin, VP of Design • Meta

Personal Projects

I have always made things, and I never stopped. Art, upcycled jewelry, small identity projects. Making keeps my eye sharp and my judgment close to the work. It is also where I find calm and balance, which is no small thing in our fast paced world.

I post regularly @aniavanian