Ani Design
SS-rotunda.jpg

South Station Takeover

South Station campaign
Wanderu had the unique opportunity to be the first ever to do a full takeover of Boston's South Station bus terminal. We had access to multiple areas in the station, each presenting unique design challenges and opportunities. Taking a user centered design approach, we first did a walkthrough to document how people interact with each space. Where do they wait around? Where do they rush through? Where do we have most of their attention? Identifying these social behaviors drove the content strategy and design. The goal of this campaign was to increase brand awareness in the Boston market.

 Wanderu South Station takeover campaign
 
 

South Station campaign

Wanderu had the unique opportunity to be the first ever to do a full takeover of Boston's South Station bus terminal. We had access to multiple areas in the station, each presenting unique design challenges and opportunities. Taking a user centered design approach, we first did a walkthrough to document how people interact with each space. Where do they wait around? Where do they rush through? Where do we have most of their attention? Identifying these social behaviors drove content strategy and design. The goal of this campaign was to increase brand awareness in the Boston market. 

 
 
 Wanderu South Station takeover campaign • entrance to bus terminal
 Wanderu South Station takeover campaign • gate area
 Wanderu South Station takeover campaign • overhead banner design

Here's a quick walkthrough to show the full project from the perspective of someone arriving at Boston's South Station.

 Wanderu South Station takeover campaign • column wrap