South Station campaign

Wanderu had the unique opportunity to be the first ever to do a full takeover of Boston's South Station bus terminal. We had access to multiple areas in the station, each presenting unique design challenges and opportunities. Taking a user centered design approach, we first did a walkthrough to document how people interact with each space. Where do they wait around? Where do they rush through? Where do we have most of their attention? Identifying these social behaviors drove content strategy and design. The goal of this campaign was to increase brand awareness in the Boston market. 

Here's a quick walkthrough to show the full project from the perspective of someone arriving at Boston's South Station.