Visual brand identity design
Ben is a Boston based video producer who commissioned me to create a custom logo-mark and visual brand identity. He wanted to have a clean mark that could be used on his website and other promotional marketing materials. Set in the typeface "Unica", I created a monogram enclosed in concentric circles loosely based on the shape of a camera lens. It can be used alone or locked-up with Ben's name. The desired effect was to achieve simplicity and sense of refined sophistication, yet retain unique characteristics that were memorable.